Homecare marketing
Strengthen your brand
Homecare providers change lives. But they don’t always shout about it. We help you celebrate your brand to attract the right clients and staff.
What is homecare marketing?
Homecare marketing might sound scary, but it’s all about getting your company recognised in the community for all the great things you do. That’s called “brand recognition”, and it’s just one part of a great marketing strategy.
Homecare marketing can help by creating a really strong brand identity that you weave into everything you do online and in the community. People will be able to find your website easily when searching for local services. When they visit, they’ll understand who you are and what you do better than anyone else. And if they hear your company name or see your logo, they’ll remember what makes you unique.
Why does marketing matter?
If people can’t find your business online to learn more about it, it can cause all kinds of challenges. Without the right marketing you will struggle to attract the right clients and recruits, and will lose revenue. You may lose out to bigger companies who spend more on marketing but don’t offer the same high-quality care as you. And it can make it even more difficult to recruit the right people.
Get known in your community
Tell more people about your services
Show staff why you’re a great employer
Stand out from the crowd
And you won’t have to worry about the how. Well take care of everything behind the scenes:
Logo & Branding
Websites
Content Marketing
Graphic Design
We can work alongside your team, and upskill your colleagues so you can eventually take marketing in-house, or we can do everything for you so you can focus on your clients. Just let us know what works best for you.
Why work with us?
We’ve learned a lot about homecare marketing over the last 10 years, and we’re here to share. We know that the first place the CQC will look is your website, and we know what your inspector wants to see there.
We understand why retention is so important and how you can go about doing it, and we know how to show off what makes your company unique.